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TradeWinds

Industry News List

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New Simpson Strong-Tie® MASA Mudsill Anchor Offers Time Savings and Increased Load Capacity for Framing and Concrete Contractors

Simpson Strong-Tie mudsill anchors have always saved contractors time compared to anchor bolts, but now a new and improved design provides a one-to-one replacement of ˝″ and ⅝″ anchor bolts. The load capacity of the new MASA mudsill anchor meets or exceeds that of other cast-in-place anchors.

The improved performance of the MASA anchor is a direct result of its design; key areas of the anchor have been reinforced and fasteners have been added. In addition, since the MASA can be installed as wide as 6 feet on center, the same load capacity can be achieved with fewer mudsill anchors.

MASA mudsill anchors attach easily to concrete forms and lay flat on top of the form board, eliminating the need to finish around anchor bolts. There is no plate drilling required and the flat design helps avoid time-consuming modifications to prefabricated walls or rim joists that often have to be adjusted to remedy off-center bolt installations. The MASA also eliminates the need for 3-inch square plate washers, which is now required for use with all sill bolts as referenced in the 2006 International Residential Code and International Building Code.

To learn more about the MASA, visit www.strongtie.com. MASAP mudsill anchors also are available for panelized forms.

About Simpson Strong-Tie Company Inc.
For more than 50 years, Simpson Strong-Tie has focused on creating structural products that help people build safer and stronger homes and buildings. Considered a leader in structural systems research and testing, Simpson Strong-Tie® products are recognized for helping structures resist high winds, hurricanes and seismic forces. The company is one of the largest manufacturers of connectors, fasteners, fastening systems, anchors and lateral-force resisting systems in the world. Featured product lines include Wood and Steel Strong Wall® prefabricated shearwalls, Anchor Tiedown Systems for multi-story buildings and Strong Frame™ moment frames. Specialty products include Quik Drive® auto-feed screw driving systems, corrosion-resistant fasteners and Simpson Strong-Tie Anchor Systems® - anchors and fasteners for concrete and masonry. Simpson Strong-Tie is committed to providing exceptional products and service to its customers, including engineering and field support, product testing and training. For more information, visit the company’s Web site at www.strongtie.com.

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ASPE Is A Collaborating Partner In New McGraw-Hill BIM Smart Market Report

McGraw-Hill Construction today released the Building Information Modeling (BIM) SmartMarket Report together with premier sponsor Autodesk at Autodesk University 2008 in Las Vegas, NV. The report shows growing enthusiasm for BIM among architects, engineers, contractors, and owners, and usage is expected to grow rapidly in the coming year, despite the economic recession. Users plan to significantly increase their investment in BIM in 2009 to realize greater productivity, improved communications, and a competitive edge.

In 2008, 45% of users report that they are utilizing BIM tools at moderate levels or higher. Next year, 62% of BIM users will use it on more than 30% of their projects; and nearly half (45%) of all current adopters will advance to become heavy BIM users (using it on at least 60% of projects), up from 35% this year.

The report shows that companies that are tracking BIM value metrics are reporting returns on investment (ROI) as high as 300% to 500% through improved project outcomes, better communication, enhanced productivity, and a positive impact on winning projects. Across all experience levels and company sizes, training on BIM basics is seen as the most important need. To help address this need, the BIM SmartMarket Report includes a four-page, special section called “Introduction to BIM.”

“BIM is quickly becoming the gold standard by which firms do work,” said Steve Jones, Senior Director of Business Development, McGraw-Hill Construction, and one of the co-authors of the report. “It is a notable differentiator among competitors, a time-saver, and a cost-reducer. BIM dramatically shifts businesses’ productivity and ROI. This is why we are seeing such rapid growth.”

What is BIM?
The report defines BIM as “the process of creating and using digital models for design, construction or operations of projects.” BIM involves digital content such as structural elements, mechanical equipment and building envelope and windows; and software tools for architectural, structural and mechanical modeling, often integrated with energy analysis, scheduling, estimating, and other vital functions.

Users routinely tap BIM's 3D visualization capabilities to communicate clearly with all parties, use BIM on the jobsite to guide construction activities, and rely on BIM to spend less time documenting and more time designing.

Changing the Way Firms Do Business
The BIM SmartMarket Report shows that the BIM revolution is affecting firms in many ways. Major findings include:

BIM promotes a more collaborative environment, and users recognize a need to rethink roles and workflow.

72% of users have had at least a moderate impact on their internal project processes, and two-thirds report that BIM has had at least a moderate impact on external project processes.

Half of users perceive BIM to have had a very positive impact on their companies; only 7% report a negative impact.

Most BIM users (73%) are at least moderately involved in green building projects and find BIM to be helpful with those projects. For example, BIM tools can be used to analyze the performance of energy efficiency elements and sustainable materials.

Building Information Modeling (BIM): Transforming the Design and Construction Industry to Achieve Greater Industry Productivity was authored by three McGraw-Hill Construction executives: Norbert W. Young, FAIA, President; Steve Jones, Senior Director of Business Development; and Harvey M. Bernstein, F.ASCE, LEED AP, Vice President of Industry Analytics, Alliances and Strategic Initiatives. To order a copy, visit http://construction.ecnext.com/coms2/analytics.

The Premier Corporate Partner is Autodesk. CMiC is a Corporate Partner. Corporate Contributor Partners include Barton Malow, HOK, Mortenson Construction, Skanska, and Walbridge. Association Collaboration Partners are the American Council of Engineering Companies, The American Institute of Architects, American Institute of Steel Construction, American Society of Civil Engineers, American Society of Professional Estimators, Associated General Contractors of America, buildingSMART Alliance, Charles Pankow Foundation, Construction Owners Association of America, Construction Specifications Institute, Construction Users Roundtable, Design-Build Institute of America, International Code Council, Mechanical Contractors Association of America, and Society for Marketing Professional Services; and the Government Partner is the U.S. Army Corps of Engineers.

If you would like to receive a copy of the report please contact ASPE Executive Director Edward Walsh at: edwalsh@aspenational.org.

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Duro-Last® Promotes Shawn M. Sny and Jason P. Tunney

Shawn M. Sny

Jason P. Tunney

Duro-Last® Roofing, Inc. is pleased to announce the promotions of Shawn M. Sny and Jason P. Tunney to Vice Presidents of John R. Burt (JRB) Enterprises, which consists of Duro-Last® Roofing, Inc.; Plastatech® Engineering, Ltd.; Tri-City Vinyl®, Inc.; EXCEPTIONAL® Metals; and Creative Impressions® Printing, Silkscreen & Embroidery (all located in Saginaw, Michigan) as well as Oscoda Plastics®, Inc.; and TIP-TOP® Screw Manufacturing, Inc. (both located in Oscoda, Michigan).

Both Sny and Tunney are grandsons of the late John R. Burt, who founded the companies in John R. Burt Enterprises.

In addition to continuing his work with the Duro-Last Sales Department, Shawn M. Sny will be directing special projects within all the JRB companies.

“I am very grateful to be a part of the John R. Burt Enterprises,” said Sny. I am looking forward to helping our companies grow and flourish. New product lines and more efficient manufacturing processes will continue to be implemented so that we can better serve our valued customers.”

Prior to his promotion, Sny was the Division Manager for Duro-Last, and also held the positions of District Regional Sales Manager and Sales Coordinator.

He earned a Bachelor of Science degree in cardiac rehabilitation from Central Michigan University.

Sny and his wife, Kerri, reside in Saginaw Township with their two daughters.

Jason P. Tunney will oversee the Duro-Last Legal Department and focus on records retention; community relations; risk management; and insurance and banking relationships for all the JRB companies.

"My grandfather built this business on outstanding customer service and the highest quality products in the roofing industry,” said Tunney. “Our current management team has successfully achieved those goals, and my grandfather would be proud of the accomplishments of his companies. I am honored to be joining our management team and committed to continuing those core values that have made our family of companies so successful."

Tunney most recently served as Corporate Attorney at Duro-Last. Additionally, he worked as a Quality Assurance Regional Manager and also in Field Operations for the company.

Prior to joining Duro-Last, Tunney worked as an attorney in the Cleveland office of Tucker Ellis & West LLP, where he defended cases in the areas of toxic torts and maritime personal injury. He also served as an assistant prosecuting attorney in Saginaw, Michigan.

Tunney earned his bachelor’s degree from the University of Michigan and his law degree from the Case Western Reserve University School of Law.

He resides in Saginaw Township with his wife, Pamela, and three sons.

With corporate headquarters and a manufacturing facility in Saginaw, Michigan as well as other manufacturing facilities in Grants Pass, Oregon; Jackson, Mississippi; and Sigourney, Iowa, the Duro-Last roofing system has become known as the "World’s Best Roof”®.

Since 1978, Duro-Last Roofing, Inc. has manufactured a custom-fabricated, reinforced, thermoplastic single-ply roofing system that is ideal for any flat or low-sloped commercial and industrial building. Energy-efficient and extremely durable, the Duro-Last roofing system is also leak-proof, virtually maintenance-free and resistant to chemicals, fire, punctures, and high winds.

For more information, contact Duro-Last Roofing, Inc. at 800-248-0280 or visit www.duro-last.com.

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TCA Announces 2008 Alphonse Engelman Safety Awards for Tilt-Up Industry

The Tilt-Up Concrete Association (TCA) – a non-profit international organization that serves to expand and improve the use of Tilt-Up as the preferred construction method – has announced the winners of the industry’s third annual safety awards.

The Alphonse Engelman Safety Award honors past president, board member and strong supporter of the Tilt-Up industry, Al Engelman. Engelman helped introduce this industry recognition program now honoring his contributions and dedication to improving the industry through its name.

To be presented at TCA’s Annual Meeting, held in conjunction with the World of Concrete Feb. 5 in Las Vegas, Nev., the Alphonse Engelman Safety Awards program was developed to enhance the TCA’s overall mission to improve the industry through recognition and education, providing a new component emphasizing safety.

“The vision of the TCA Safety Committee is to educate contractors to the safety benefits of Tilt-Up, to recognize companies who put safe work practices in place and highlight the results of their efforts,” said Tim Neubauer, chair of the TCA Safety Committee. “As an industry, we are paving the way for other types of construction to follow our example. The TCA has increased attention and support of the safety process and we look forward to continued growth of our industry and the focus on safety.”

TCA Safety Awards Program was refined this year to better represent the diversity and size of the companies involved in TCA membership. This year’s program recognizes companies based on the following categories:

  • Best Tilt-Up Safety Achievement Award: recognizes the firms with the lowest incident rate in 2007 from each of six categories and less than an index of 1.0 (General Contractor or Tilt-Up Subcontractor; Hours <100K, 100 to 250K and >250K).
  • Zero Lost time Accident Achievement Award: provided to all submitting companies who achieved an incident rate of zero for 2007.
  • Certificates of Recognition awarded to any company whose incident rate fell below the national average for structural contractors, a number that was made available by the Bureau of Labor Statistics. The rate given for 2007 was 5.4.
  • Certificates of Recognition awarded to any company whose incident rate improved from the previous year.

The winners of the 2008 TCA Safety Awards are:
Best Safety Achievement Award:

  • General Contractor (<100K) - Newcomb Construction Company, Inc.
  • General Contractor (>250K) – SB Ballard Construction Company
  • Tilt-Up Contractor (<100K) – Cornerstone Construction Services, Inc. & Neyer Construction, Inc.
  • Tilt-Up Contractor (>250K) – MK Concrete Construction

    Zero Lost Time Accident Achievement Award:
  • Cornerstone Construction Services, Inc.
  • Newcomb Construction Company, Inc.
  • Neyer Construction, Inc.

Certificate of Recognition – Sub National Average:

  • Citadel Contractors, Inc.
  • MK Concrete Construction
  • Newcomb Construction Company, Inc.
  • Neyer Construction, Inc.
  • S.B. Ballard Construction Company
  • Seretta Construction, Inc.
  • The Barnhill Group, LLC

Certificate of Recognition – Improved Record:

  • Cornerstone Construction Services, Inc.
  • MK Concrete Construction
  • S.B. Ballard Construction Company
  • The Barnhill Group, LLC

About TCA
TCA was founded in 1986 to improve the quality and acceptance of site cast Tilt-Up construction, a construction method in which concrete wall panels are cast on-site and tilted into place. Tilt-Up construction is one of the fastest growing industries in the United States, combining the advantages of reasonable cost with low maintenance, durability, speed of construction and minimal capital investment. For more information about the TCA, visit www.tilt-up.org.

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PPG publishes new sustainable building products brochure

EcoLogical Building Solutions, a new brochurePPG Industries (NYSE:PPG) has published EcoLogical Building Solutions, a new brochure highlighting its sustainable architectural glass, coatings and paint products. Featured products include:

Solarban solar control, low-emissivity glass, which simultaneously transmits high levels of daylight while blocking solar heat energy to minimize lighting and cooling costs;

Duranar liquid and powder coatings, which both meet AAMA 2605 standards for long-term durability and which, in powder form, contain no volatile organic compounds (VOCs);

Duranar ULTRA-Cool infrared reflective coatings, which meet ENERGY STAR reflectance and Solar Reflective Index (SRI) criteria for cool roofing coatings;

Low-emitting Pittsburgh Paints, including Pure Performance paint, the first commercial paint to receive Class A certification from Green Seal;

Low-emitting MegaSeal flooring systems, which provide color and long-term durability with VOC levels of fewer than 50 grams per liter (g/l); and

Solarphire solar-stable, low-iron glass for use with solar panels.

In addition to sustainable glass, coatings and paints, the 12-page booklet details PPG’s commitment to environmental stewardship through ongoing research and development, supply chain management, manufacturing-related green innovation and support of numerous global environmental organizations.

To order a copy of EcoLogical Building Solutions, visit www.ppgideascapes.com or call 1-888-PPG-IDEA (888-774-4332).

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Architecture Billings Index Drops to All Time Low for Second Straight Month
Commercial sector continues slide as institutional market follows suit

Business conditions at architecture firms continue to deteriorate, with the Architecture Billings Index (ABI) posting its lowest level since the survey began in 1995 for the second month in a row. As a leading economic indicator of construction activity, the ABI shows an approximate nine to twelve month lag time between architecture billings and construction spending. The American Institute of Architects (AIA) reported the November ABI rating was 34.7, down from the 36.2 mark in October (any score above 50 indicates an increase in billings). The inquiries for new projects score was 38.3, also a historic low point.

“With mounting job losses, declines in retail sales, and travel cut-backs the need for new commercial facilities has dropped considerably recently,” said AIA Chief Economist Kermit Baker, PhD, Hon. AIA. “What’s just as troubling is that the institutional sector --schools, hospitals and public buildings -- is also beginning to react to tighter credit conditions and a weakening economy.”

Key November ABI highlights:

  • Regional averages: Northeast (39.5), South (36.8), West (33.5), Midwest (31.4)
  • Sector index breakdown: mixed practice (44.5), institutional (40.8), multi-family residential (30.0), commercial / industrial (26.7)
  • Project inquiries index: 38.3

About the AIA Architecture Billings Index
The Architecture Billings Index is derived from a monthly “Work-on-the-Boards” survey and produced by the AIA Economics & Market Research Group. Based on a comparison of data compiled since the survey’s inception in 1995 with figures from the Department of Commerce on Construction Put in Place, the findings amount to a leading economic indicator that provides an approximately nine to twelve month glimpse into the future of nonresidential construction activity. The diffusion indexes contained in the full report are derived from a monthly survey sent to a panel of AIA member-owned firms. Participants are asked whether their billings increased, decreased, or stayed the same in the month that just ended. According to the proportion of respondents choosing each option, a score is generated, which represents an index value for each month.

About The American Institute of Architects
For over 150 years, members of the American Institute of Architects have worked with each other and their communities to create more valuable, healthy, secure, and sustainable buildings and cityscapes. By using sustainable design practices, materials, and techniques, AIA architects are uniquely poised to provide the leadership and guidance needed to provide solutions to address climate change. AIA architects walk the walk on sustainable design. Visit www.aia.org/walkthewalk.

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New Nationwide And State-By-State Data Shows Clear Economic Benefits Of Infrastructure Stimulus Investments
Personal Income Levels, Gross State Product and Employment Will See Significant Increases For Every Billion Dollars Invested in New Infrastructure Projects

Personal earnings will increase by $1.1 billion and the national gross domestic product will increase by $3.4 billion for every billion dollars invested in new infrastructure projects according to new national and state-by-state data released today by the Associated General Contractors of America.

The comprehensive new data, which is based on new economic research conducted for the association as well as federal data and economic impact estimations, demonstrates the "unmistakable" benefit of including infrastructure investments as part of the stimulus package, the association's chief executive officer Stephen Sandherr said.

“Investing in infrastructure will create jobs, will increase earnings and will stimulate economic growth,” said Mr. Sandherr. “As important, these investments will give our economy a global competitive edge for decades to come.”

According to the new data, for every billion invested in projects designed to improve highways, water systems, educational and health facilities and energy systems, more than 28,500 jobs will be created or saved nationwide. 9,700 of those jobs would be for construction related work. Another 4,600 would be for associated work, such as suppliers, while another 14,300 of those jobs would be added outside to the broader economy.

Sandherr, who was in Ohio to discuss the need for more infrastructure investments during a visit to a Columbus-area road project, noted that over 770,000 construction workers have lost their jobs nationwide over the last two years. He added that in states like Ohio, the declines have lasted longer and hit harder, with 14 percent of construction workers out of a job since the beginning of the decade in the Buckeye state.

Mr. Sandherr said that the new data shows just how much infrastructure investments will boost economies in states like Ohio. He said his organization was asking people who want to see Ohioans and other Americans put back to work and money back into the economy to visit www.agc.org/letsbuild and show their support for infrastructure investments.

“The idea is simple, come this spring, we want construction projects with good paying jobs to be as common as the flowers here in Ohio and nationwide,” Sandherr said.

To view the national and state-by-state data, go to http://www.agc.org/stimulus.

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Fabral Enhances Architectural Product Offering

Fabral, the premier supplier of metal roofing and wall panel systems, announces the enhancement of three product lines – Mitered Corners, Edge Metals and Roof Drainage Products. Fabral is continually striving to exceed their customers’ needs by offering accessory lines that complement and complete their architectural designs.

Fabral Mitered Corner Systems
Achieve architecturally fluid designs by incorporating horizontal metal wall panels with Fabral’s improved mitered corners. Fabral’s mitered corners, which can be formed using all of Fabral’s exposed fastener panels, are specifically engineered to ensure complete horizontal seamless continuity.

Fabral Edge Metal Systems
Fabral’s perimeter edge metals produce an aesthetically pleasing and distinct perimeter. In addition, they keep weather out, are easy to install, carry a warranty of up to 25 years, and meet or exceed the industry standards for wind and low slope roofing systems.

Fabral Roof Drainage Products
Fabral’s roof drainage products have been designed to complement Fabral metal roofing and wall system projects. Fabral specializes in custom fabrication of all heavy gauge metals in the standard Fabral architectural color offering.

To request more information, call 800-477-2741 or visit www.fabral.com.

About Fabral Metal Roof and Wall Systems Fabral, based in Lancaster, Pa., is the premier supplier of metal roofing and wall panels for architectural, industrial, commercial post frame, residential and agricultural applications. Fabral provides nationwide coverage with multiple manufacturing locations across the US. Founded in 1967, Fabral is part of the Euramax family of companies.

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Seven Public Relations Sins You Must Never Commit
From a Building & Real Estate PR Pro

"Turn to PR when times get tough," says Dick Pirozzolo, Boston area expert

"Advertising is saying nice things about yourself, Public Relations is getting others to say nice things about you." Despite numerous lofty definitions of PR, that succinct characterization by veteran Boston ad man Jon Goward, says it best.

"And in tough economic times � when ad budgets get thin �� Public Relations has to work harder," says public relations authority Dick Pirozzolo, adding, "A well-planned and executed public relations strategy will maintain brand awareness during a down cycle; maintain market share, establish your company's ability to manage in both tough times and good, and generate qualified sales leads." His Wellesley, Massachusetts firm, Pirozzolo Company Public Relations, has been helping manufacturers, professionals and governments reach the media and influence decisions makers for nearly three decades.

Pirozzolo's commercial and residential real estate experience includes hospitality and retail developers, agribusiness and homebuilding. He has promoted hotel and residential development in the US, Japan and Qatar and written four books on home design and construction.

His firm works with government and non-government organizations in the US, Japan, China, Vietnam, Great Britain, Israel and Kazakhstan. "No matter where they are in the world, organizations commit the same seven PR sins � sins that hurt their brand by reducing its value and favorable awareness. Here they are, along with what managers can do to ban the seven PR sins from their marketing communication," says Pirozzolo.

1. Arrogance
Too many CEOs and entrepreneurs simply expect The Wall Street Journal, to cover their story. These folks do not want to build relationships, they expect to use relationships.

"I once represented an unassuming institutional investment advisor specializing in farmland who went way out of his way to talk to a reporter from the Cody, Wyoming Enterprise . Her small paper has zero influence on major money managers. But she soon got a better job � at The Wall Street Journal and the next time she wrote about farmland investment for wealthy investors, she called him and quoted my client," says Pirozzolo.
Don't let Arrogance or its sibling Ego get in the way of effective public relations.

2. Hiring people for "contacts"
"I've been a PR professional for decades and have developed relationships � e.g. contacts � with editors around the world. But I never hire PR professionals because of their contacts. I look instead for people with a proven ability to put people together for their mutual benefit � people who seldom ask for favors," says Pirozzolo, adding, "When our firm promoted Vietnam as a good place to do business, I had contacts at the White House and US Senate, I'd be deluding myself to think it was my charm. � I simply had a client with a timely message � and knew how to get some of the most influential people in the US interested."

Tip if your company is struggling during this economy, don't try to get contacts at a media outlet to do a puff piece. "Try instead for a thoughtful article on strategies your management is using to weather the economic storm and prepare for the future," notes Pirozzolo.

3. Lazy media lists
Internet media database services contribute to the overflow of poorly targeted releases. They turn off reporters and editors for the times you have real news to deliver. Cut down lists and research what each reporter covers by reviewing previous articles. "Then make relevant article suggestions that show editors you know their work and read their publication," says Pirozzolo.

4. Quantifying PR by release-per-month
Businesses increasingly want to�Quantify �PR, often by press releases-per-month. To meet this demand, businesses stretch to come up with new angles on old news. There is a crude but true adage to describe PR -- "Doing good and getting credit for it!" Too many clients forget they actually have to do something newsworthy � or at least different from the competition � to get coverage.�Measure awareness, perceptions and qualified inquiries about your company, not the number of times a warmed over press release goes out.

5. Releases that look like Journalism 101 assignments
Don't send out releases that look like you just took Journalism 101. News writing styles have changed. News writing is now more expository with fewer direct quotes. Eliminate silly quotations such as, "We are excited, (delighted) to have Bill onboard," says Bigly Big, CEO, in announcing the new vice president.

Eliminate, "For immediate release" in favor of information that matters to the editor, such as: "Economic Downturn Sales Tactics," "Pittsfield, MA Impact", or "Attention Sports Editors."

Don't expect a modern PR person or firm to pitch stories by phone all the time or plant stories over a Scotch with Lou Grant  the archetypal editor played by Ed Asner. Today's reality send well-written pitches tailored to specific interests.

To win editorial attention in the Internet age and avoid the spam filter get the news in the subject line of emails, preferably in the first four words, and eliminate unusual punctuation or capitalization.

The times to phone editors is when you have a newsworthy event, celebrity appearance or news conferences � especially TV news assignment editors! And, TV assignment editors love to get event releases by fax not email!

6. Not reading the newspapers � especially those you hate
Read newspapers and watch network and cable news. If you love Fox, then watch MSNBC for a fresh perspective and vice versa. Ask yourself, "Where could my company fit into that story?"

We represented WhiteSmoke, a turbocharged spellchecker and grammar checker software. When the National Spelling Bee came up, we created a spelling bee for adults ala "Are You Smarter than a Fifth Grader." Lots of coverage!
Pirozzolo adds, "Don't forget humor.�A Washington Post columnist did a syndicated story on our WhiteSmoke's CEO who could see that her company had a funny side too."

7. Ignoring the future
The value of YouTube as a public relations vehicle was not instantly apparent. Savvy communicators, however, quickly recognized the benefits of delivering video to potential customers that did not require costly production. A defense contractor we know is taking advantage of impromptu YouTube video shot by soldiers in Iraq. The video highlights a product that keeps them safer. The manufacturer makes sure Pentagon procurement officials see the videos. Likewise, a home manufacturer welcomes customers to send in video and images of their new homes, which the company posts on YouTube, for lively cost effective endorsement.

Moreover, Twitter, Facebook, LinkedIn, Skype, IM, Texting, Blogs and the next Web phenomena may not pave a direct path to your market right now. No matter. Play around with them. Get comfortable with Twitter. Your customer base may not be on�Twitter now, but soon Twitter will be as natural to your next wave of customers as breathing.

Eliminate these PR sins and reap the rewards of relationships that work for you no matter what the economy does.

Dick Pirozzolo, APR is a public relations expert with three-plus decades of experienceDick Pirozzolo is an international public relations authority who founded Pirozzolo Company Public Relations in 1981. � In addition to serving public relations clients, Dick and his colleagues offer seminars on effective public relations for busy managers. He is an accredited member of the Public Relations Society of America and a member of the PRSA Counselors Academy. Visit http://www.pirozzolo.com/ or contact Dick at: 781-235-9911 or dick@pirozzolo.com.

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Atas Announces New Specification Program

ATAS International Inc., a leading manufacturer of metal roofing, wall panels and accessories, has announced the addition of specification program software. This specification writing software is located on the ATAS website at www.spec.atas.com. This software will write specifications for ATAS roofing and wall products as chosen by the specifier.

Using the ATAS specification program, the specifier must answer questions regarding the products he or she is looking to use on the project. The answers are then taken and inserted into a three-part specification. This specification is presented to the specifier as a Microsoft Word document, which the specifier may modify as needed. The created document includes specific product information as well as test references for both steep slope and low slope roofing applications.

The unique function of the specification writing software is that it includes the recommended usages and limitations of the ATAS product line. Therefore, the answers to each of the questions determine the questions asked in the next section and will virtually guarantee the proper usage when the spec is used exactly as generated.

A bonus feature of the ATAS spec program includes detailed ‘help’ sections that explain in depth why a question must be answered and the benefits and recommendations for each option available. “In addition to offering helpful tools for our customers, ATAS is also very interested in education,” stated Jim Bush, the Vice President of ATAS International, Inc. “This spec writing tool will allow ATAS products to be specified with their appropriate usages and will include many helpful tips in order to enact the proper decisions for each project.”

For more information, visit the ATAS website at www.atas.com or call 800.468.1441 to speak with a sales representative.

About ATAS
Founded in 1963, ATAS International, Inc., a leading manufacturer of metal roofing, wall and ceiling panels, produces systems for commercial and residential buildings. The ATAS product line offers over 20 profiles available in aluminum, steel, zinc and copper. These profiles include: standing and batten seams; corrugated; curved; tapered; shingles; tiles; shakes; mansards; and narrow or wide ribbed panels with hidden or exposed fasteners. Rainware, crown moulding, and perimeter edge trim are also available with the same finish to match or accent a roofing or wall system. ATAS also produces “cool roofing” products that are ENERGY STAR® compliant and a “Hot Walls” product, the transpired solar collector, which utilizes precision perforated metal panels to preheat ventilation air via solar energy. Recently, photovoltaic film products have been added to complement ATAS’s sustainable product offering. Profiles are coated with a Kynar500® or Hylar5000® finish in 30 standard colors. ATAS has four manufacturing faci ities in the United States: two facilities, including the headquarters, in Allentown, PA, one in Maryville, TN and one in Mesa, AZ. All ATAS locations are certified to ISO 9001:2000 with design.

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