A Successful Dealership Starts from the Ground Up|
The right flooring in an automotive dealership is one of the most important
decisions an owner can make. It was an easy decision for Charlie Hicks at
his new Ed Hicks Mercedes-Benz USA dealership when it came to his floor
system in the show room and in the service area. “We installed the AutoStone
Floor System into our Nissan facility that was constructed in 2004. The
durability of the product under heavy traffic in both sales and service at
our Nissan facility made using AutoStone again in our Mercedes-Benz Autohaus
project easy,” said Charlie Hicks of the Ed Hicks family of dealerships.
AutoStone is the automotive industries leading floor system provider for
showroom, service drive and shop floor systems with the shop floor system
their specialty. Automotive shop floors are in an industrial setting and
take a lot of abuse. AutoStone is designed and engineered specifically to be
durable and last the life of the facility, easy to clean, and safe to walk
on for employees and customers.
The AutoStone technology is a unique technology built exclusively for the
automotive service environment with many years of research, investment and
development. The AutoStone rubber-retardant and textured surface reduces
slip-and-fall concerns and the texture is designed to not “track” when you
drive over the surface minimizing cleaning problems.
This surface finish provides automotive dealers a surface that is free of
permanent stains unlike traditional porcelain tiles which do stain.
AutoStone is easy to clean with normal maintenance cleaning practices which
keep the dealerships service facilities looking as nice as their showroom.
In the automotive industry, the new benchmark for customer service opens up
the service facility so customers can see their vehicles being serviced in
well-lit and well-maintained clean service facilities. Gone are the days of
mechanics in poorly lit, oil-stained and dirty shops. Today, your vehicle is
serviced by a technician with computer diagnostic training and other advance
technology training. Customers relate better to their vehicle brand when
they feel the service they receive is aligned with their expectations. This
is what is reflected at Ed Hicks Mercedes-Benz. This is what an automotive
dealership achieves with an AutoStone shop floor system.
AutoStone is the only manufacturer who both manufacturers their product and
installs it. This is supported by the AutoStone Floor Systems seven (7) year
warranty to be free of breakage. “AutoStone is the promise of satisfaction.
More than a finish material, the guarantee of success,” says AutoStone Floor
Systems owner Barry Wells.
The relationship between AutoStone and Ed Hicks is a life time relationship.
AutoStone goes beyond installing a floor and leaving. Besides the long term
warranty, AutoStone supports the dealership with a life time of technical
cleaning assistance. “We raise the bar on what automotive dealerships have
come to expect in the past. We want their floor to be 100% free of cracked
or broken tiles in their shops. We also want to make sure they keep their
service facility clean and aesthetically beautiful. That is why we check in
with dealers and their service managers on a quarterly basis,” says Wells.
“It is about the experience over the life of the product and making sure
that it performs correctly in the environment where AutoStone is installed.”
After the floor installation was completed, AutoStone trained and worked
with the cleaning crew of Hicks making sure they implemented the correct
cleaning practices. Hicks team quickly understood and implemented good
practices and even purchased a cleaning machine recommended by AutoStone.
“We purchased the recommended machine to maintain the flooring system and
have been pleased with its use of operation and the results of how it aides
in maintaining a professional image that is expected in a Mercedes-Benz
facility,” relates Hicks.
Charlie Hicks is committed to AutoStone. The company used it again when
renovating the facility that once housed its Mercedes-Benz franchise as they
reopened as the Infiniti franchise for the Corpus Christi area. “A true
testament to AutoStone's commitment to customer satisfaction was when we
encountered a tile that was faded in color in one area of the Mercedes- Benz
shop. The AutoStone team returned to our facility and replaced the tile and
several surrounding the discolored pieces to the extent that you could never
imagine the problem ever existed. This is the type of response that will
keep us as satisfied clients of AutoStone as we expand and grow,” explained
Working with each dealership is important to AutoStone. “For me, every time
I meet with an owner of a dealership, I can’t help but appreciate what is
required and the level of involvement each dealer takes to renovate or build
a new facility. It is a time that requires vision because every decision is
important. Each decision you make has a life of its own and will impact the
life of your building and the strength of your bottom line,” says Barry
Wells, Owner of AutoStone. “Our goal is to make sure AutoStone is always
viewed as one of the best choices that a dealer-owner made.”
AutoStone is a member of the US Green Building Council (USGBC) and provides
solutions that can support LEED® initiatives for architects, designers,
owners, and automotive manufacturers. For more information visit
www.autostoneusa.com or call AutoStone toll free at 800-772-1473.