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  Vision Auto Group, Page 40Vision Auto Group
2045 Westgate Drive, #400, Bethlehem, PA 18017

Reading, Pennsylvania
Total Square Feet: 47,465
Construction Period: June 2002 to June 2003

STRUCTURAL ENGINEER: Pennoni Assoicates, Inc. - 2041 Avenue C, Bethlehem, PA 18017
CONSTRUCTION MANAGER: Hayes Construction - 2610 Westview Drive, Wyomissing, PA 19610
LANDSCAPE ARCHITECT: Stackhouse & Bensinger Inc. - 330 Revere Boulevard, Sinking Spring, PA 19608

Craig Rosenfeld, a Porsche owner for many years, had a vision back in 1997 when he purchased an older Audi- Volkswagen-Porsche dealership in Reading, Pennsylvania. He immediately changed the name to "VISION" and proceeded to build the dealership into one of the most successful in the entire southeast part of the state. Built almost fifty years ago, the old dealership was small and cramped. It had only a single showroom and a service area on a floor below, with the body shop and used car sales in remote locations. In search of immediate consumer identity, automobile companies have been stressing standard designs with key features for their new or renovated dealerships. These three manufacturers would prove to be no different. After a review of the designs by the automotive representatives, Hayes Construction of Wyomissing was selected as construction manager, thereby keeping tighter control of construction costs.

It was decided to construct the Audi-Volkswagen building first, since it would contain two showrooms, primary office space, a large service garage, parts department and the body shop. Once occupied, the Porsche building could begin construction. Although finishes and features were dictated by the manufacturers, the design of each building is unique. The most striking features are certainly the entry portals; Volkswagen with it's horizontally striped two-toned yellow concave EIFS entry with their blue VW logo above, and Audi with a thirty foot high icon tower of painted aluminum composite panels with the four ring logo at the top. Both showrooms use a natural anodized aluminum curtain wall system for maximum glass area and view of the cars. Inside, the showroom floors are tiled with earth-tone patterns.

The Porsche building, a separate structure, is distinctly clad in silver metal panels, and set off with bold, lighted red letters proclaiming the "PORSCHE" brand name, along with a recessed section of black spandrel glass. The rear and sides of the building are finished with light grey EIFS. The interior is a statement in drywall expertise with curves and niches for light fixtures. The walls are painted a brilliant white, contrasting with the stark matte black tile floor.

The quality of fit and finish provided by Hayes Construction and their subcontractors is truly amazing; a level rarely seen. Obviously, the owner was quite pleased with the final result!

DIV 07:
EPDM: Carlisle Syntec; Metal Panels: Alucobond; EIFS: Dryvit.
DIV 08: Entrances & Storefronts, Curtainwall: EFCO Corporation; Special Doors: Overhead Doors.
DIV 09: Gypsum: United States Gypsum; Acoustical Treatment: Armstrong, USG; Polycarbonate Sheet: Polygal®; Tile: Graniti Fiandre; Carpet: Bentley, Girloom.
DIV 16: Lighting: ERCO.

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