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  Cape Fear Harley-Davidson/Buell, Page 27Cape Fear Harley-Davidson/Buell
Construction Systems, Inc.
2830 Kenny Biggs Road, Lumberton, NC 28358

Architect of Record
George H. Doerman, AIA
405 West 32nd Street, Lumberton, NC 28358

Fayetteville, North Carolina
Total Square Feet: 39,684
Construction Period: May 2001 to Dec 2001 

Construction Team
Consulting Architect: SHARPE Architecture of North Carolina, P.C. - 1131-A Military Cutoff Road, Wilmington, NC 28405
Structural Engineer: Fleming & Associates - 1004 Hay Street, Fayetteville, NC 28305
Electrical/Mechanical Engineer: Coastal Plains Engineering - 704 E. 3rd Street, Pembroke, NC 28372
Mechanical (Plumbing) Engineer: Detter & Associates, Inc. - P.O. Box 53827, Fayetteville, NC 28305
Civil Engineer: Larry King & Associates - 1333 Morganton Road, #201, Fayetteville, NC 28305
Cost Estimator: Construction Systems, Inc. - 2830 Kenny Biggs Road, Lumberton, NC 28358

Cape Fear Harley-Davidson/Buell is situated in the heart of Fayetteville, North Carolina, home of Fort Bragg and Pope Air Force Base. A military town characterized by residents from all regions of the country that supply a constant market demand for goods and services, Fayetteville enjoys increasing economic growth during a time when most of the country has faced a less than fruitful economy. These positive market factors, along with a significant lack of space in their original location, led to Cape Fear Harley-Davidson/Buell’s decision to expand their sales and service dealership with a new 40,000-square-foot facility.

A clear and concise “program of needs” was the first challenge facing the design team. Construction Systems, Inc. quickly organized several development meetings, not only with the building’s owners and the dealership’s management, but also with the personnel who “live” in the building each day —the mechanics, sales clerks and retail staff. Interviews were conducted with each department, along with corporate specialists from Harley-Davidson, resulting in a program of space needs and technical requirements. The primary requirements identified in the program were showroom space, parts department, service center, accounting and management offices, retail department and of course plenty of space for motorcycles, motorcycle clothes and parts storage.

Early in the design process, the dealership’s owner expressed the desire for a “new and fresh” look, decidedly different from the antebellum architectural style prevalent in Fayetteville. The design team drew inspiration from the Harley-Davidson motorcycle itself — the physical curves and contours, as well as the fluid motion of its ride. The corner entry configuration allowed for two sides of the building to be viewed from the main approach. The two public facades consist of curvilinear elements clad in smooth, silver and black aluminum composite panels on polished stainless steel column wraps, above the more durable CMU and glass showroom. The utilitarian facades at the shop and storage areas are clad with split-faced block 12-feet high, topped with a textured finish metal panel. The design team’s treatment of the public and utilitarian facades and interior spaces with the appropriate materials and forms achieved the “look” the owner desired while maintaining the project budget.

Interior spaces and finish treatments, such as an employee fitness room, add to the overall appeal of the building. Structural steel is painted black while the corrugated roof deck remains silver, creating a visual contrast similar to that of a Harley-Davidson Motorcycle. An interior balcony with stainless steel cable railings encircles the showroom allowing the dealership’s management a bird’s-eye-view of the sales floor. Exterior balconies provide a retreat for employees after hours and during lunch breaks. Varied floor treatment accentuate the circulation paths in the showroom area while accentuating the merchandise housed within.

Completion of Cape Fear Harley-Davidson/Buell prior to the Christmas sales season was critical to the ultimate success of the project. The store was ready for opening in mid-December and in only nine shopping days, more than doubled its all-time sales record from the previous year. Teamwork involving value-engineering, fast-track construction and a design/build strategy allowed what seemed to be unachievable, become reality.

DIV 07: Metal Composite Panels: Alucobond; Metal Panels, Metal Roofing: Butler Manufacturing; Built-Up Roofing: U.S. Intec.
DIV 09: VCT: Mannington; Base: Johnsonite; Carpet: Shaw; Metal Studs: Dale-Incor; Gypsum: National Gypsum; Insulation: Owens Corning. 

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